How It Works

Most website content fails to drive qualified traffic and leads. Why is that? It’s often because the writer lacks a deep knowledge and understanding of Search Engine Optimization techniques and the many important elements that must be incorporated into content in order for Google to reward it a #1 ranking in search results.

Our approach is vastly different. Instead of simply assigning content to a writer, we first leverage cutting-edge software that uses a multi-layered language model to ingest the top-ranking pages on Google for a particular topic/keyword we want to help our client rank for.

Next, we scan the top-ranking content to understand all of the semantically relevant keywords, topics, subtopics, words of importance, frequency of certain keywords, word count, images, and more. This data tells an incredibly powerful story and acts like a road map for our writers.

Suddenly, we have in our hands the exact data-driven content blueprint our writer needs to follow in order for a new piece of content to rank at the top of search.

It’s like seeing your competitors hand in poker; we know exactly what cards need to be played in order to write the most highly-optimized piece of SEO content possible.

We’ve cracked the code on how to rank website content.

If your goal is for website content to assist in driving qualified leads to your website and your business, we highly recommend considering a different approach than the rest of your competition. The truth is, the top-ranking websites on Google approach content differently than everybody else.

Examples of a bad content strategy include these common scenarios:

• Relying on monthly blog posts that serve to simply check the “content” box off of your overall SEO strategy
• Not understanding exactly what your potential clients/customers are searching on Google to find a business like yours
• Expecting your friend, colleague, co-worker, or freelance hire who writes your content to deeply understand the complex nuances of SEO and incorporate that knowledge into their writing
• Assuming quality content is not one of the most important Google ranking factors
• Writing content that is not answering user search intent in helpful and easy-to-digest ways
• Publishing content with the same word-count and length each month despite how competitive certain keywords are in your market
• Not taking seriously enough the power high ranking quality content can have on your business growth goals
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Examples of a good content strategy includes these common scenarios:

• Leveraging SEO data to understand exactly how to write new content in order to generate more traffic and leads
• Doing robust keyword research to know what your potential clients/customers are typing into the Google search bar to find a business like your
• Writing long-form quality content that lives outside of your website’s blog such as services pages, location pages, and FAQ articles
• Understanding how new website pages fit into your existing navigational hierarchy and URL structure to make it easy for Google to crawl and read
• Including call-to-actions throughout the content and at the footer of each page
• Incorporating a strong internal linking strategy that links related but different website pages together to provide the best and most useful user experience
• Writing content that effectively answers a user’s questions and provides true value to anyone reading
• Measuring how new content effects your website’s monthly traffic, user behavior, and lead volume